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Crysta Anderson is a Social Media Strategist at IBM, where she manages social media for IBM InfoSphere. She serves as editor for the the Mastering Data Management blog.
Crysta is a frequent speaker and writer on B2B social media topics, and has helped IBM win numerous social media awards, including "Best Integrated Campaign" and "Most Successful Online Social Networking Initiative" from BtoB Magazine, "Best Corporate Blog" from the Chicago Business Marketing Association, and inclusion in Marketing Sherpa's Viral and Social Marketing Hall of Fame.
Crysta graduated from the University of Chicago with a BA in Political Science and is currently pursuing a Master’s in Integrated Marketing Communications at Northwestern University.
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Posts by Crysta Anderson:
- Inspiring “Aha” Data Moments: Lester Knutsen(2)
- Happy Birthday, Watson(0)
- The Secret of Informix: Stuart Litel(0)
- TDWI Preview: Transforming Data into Information(0)
- Top Books for your MDM Library(0)
- Don’t Get Killed by Small Details: Isaac Yassin(0)
- Recent Reads: MDM & Data Governance(0)
- Performance Reviews for DB2: Dave Beulke(1)
- Transforming Healthcare through Analytics(0)
- Buzzwords for Information Managers in 2012(0)