Tag Archive for ‘MDM’

MDM for Chief Privacy Officers: A healthcare provider example

Many companies are adding Chief Privacy Officers, charged with ensuring that customer or patient data is protected and compiles with swiftly changing regulations. Chad Cosper examines how CPOs of healthcare providers are using master data management to protect data – and realizing some very attractive business benefits.

Why Marketing Requires a Holistic Customer Master

Guest blogger Steve Jones from Capgemini explains how the customer journey has evolved and why marketers need to move beyond silos of data. Find out how connecting MDM with campaign management creates a multi-domain customer master – and how businesses and their customers benefit.

Assessing the Risk: MDM for compliance and risk management

Chief regulatory officers and others who deal with risk and compliance face a tall task of assessing risk in business relationships. Alex Eastman explains how CROs can leverage master data management to better understand how trustworthy business partners may be – and the relative risk of doing business.

Defining Terms: Agree, or Doom your Project

Paula Sigmon looks beyond a recent Harvard Business Review piece and discusses the importance of ensuring a team collaborates on the terminology at the core of their business.

The same Jane? What every CMO needs to know about MDM

How can a Chief Marketing Officer use master data management (MDM) to make sure they understand customers, not just markets? Jon Case explains how MDM can overcome disjointed, siloed data to determine whether different lines of business are dealing with the “same Jane.”

Which Came First: Governance or MDM?

Which came first – MDM or governance? Jennifer McGinn looks ahead to the Information Integration & Governance Forums where analysts and other industry experts will discuss how companies should approach both MDM and governance.

TDWI Report: Next Generation MDM

TDWI has just released a report on “Next Generation MDM,” including current trends and best practices. Rick highlights some of the trends he’s noticed among IBM MDM customers.

COOs Power Business Transformation through MDM

Chief operating officers rely on ERP, CRM and BPM to drive customer-facing applications. But even the best applications need good, clean data to enable true business process transformation. Trey Anderson walks through an example of how a COO can apply MDM to restore trust in the data. After all, decisions are only as good as the information available when they are made.

Gartner MDM & the Next Frontier

Anju previews this week’s Gartner MDM conference in Los Angeles. Find out where to see InfoSphere MDM in action, and how to learn more about the growing relationship between MDM and big data.

Doing Less with More – and Making it Home for Dinner

How can chief information officers do less with more? Henk looks at using MDM to consolidate customer data systems – and freeing up budget to meet new business needs.